Essential cookies enable you to navigate the Website and to use its services and features. Without these absolute necessary cookies, the Website will not perform as smoothly for you as we would like it to and we may not be able to provide the website or certain services or features.
Analytics cookies collect information about your use of the Website and enable us to improve the way it works. Analytics cookies such as used by Hotjar show us which are the most frequently visited pages on the Website, help us record any difficulties you have with the Website, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Website, rather than the usage of a single person. We use the information in aggregate form to analyse Website traffic and perform statistical analyses of the collective characteristics and behaviour of our visitors by measuring demographics and interests regarding specific areas of the Website, but we do not examine this information for individually identifying information.
These are mainly used to deliver adverts more relevant to your personal interests. This is called “retargeting”. This means cookies, pixels or plugins that are usually placed by carefully selected advertising networks (e.g., banner advertising) based on your browsing behavior on the Website may be offered to you when you visit other websites participating in the advertising network.